Industries related to transportation, manufacturing, retail, or any other businesses that benefit our civilization started to depend on IoT technology to improve their management system and find the best way to deliver services to us. Moreover, some of the services provided by other industries play a crucial role in our daily lives and one of them could be industries that focus on transportation. There can be different types of transportation industries, and car rental is one of the most popular among them as it is one of the highest statistics of everyday use.

Nowadays, many automotive rental companies gaining access to IoT technology to improve their operational management, maintenance, and customer service. So, this innovative technology benefits both companies and customers. From the point of view of companies, the usage of IoT can help to manage their website or app, operational costs online, and store data with a smart cloud. Thus, employees can manage those data efficiently, with fewer time constraints, and accurately without loss or missing information as it does not require going over physical data. Moreover, the installation of a GPS can also track real-time location on their vehicles, so companies can easily monitor and navigate safe routes for customers to reach their destinations. Plus, the IoT system allows companies to organize customer information with less error and easy access to check the conditions of vehicles when they need maintenance.

Utilizing IoT technology in car rental businesses has great benefits for both customers and employees. Customers can go over their website or app, and with a single touch on their smart device, they can receive any type of service quickly and comfortably. Plus, automotive IoT systems allow customers to control the rental vehicles with their smartphones and they can manage their reservations or other payment processes. Therefore, it saves time for customers to deal with reservation problems and overcome their travel anxiety. Besides, these circumstances can lead to creating a positive experience for customers.

Overall, applying innovative IoT systems in automobiles makes the car rental companies develop sustainable business and use it as an effective marketing strategy. Moreover, companies can fulfill customers' satisfaction and trust with their service. Not only do these interactive technologies have the greatest impact on our daily lives, but also on the operation of industries, companies, or other businesses around the world.