In this digital era entertainment is the most influencing industry. There has been a sharp increase in the entertainment industry due to technological advancement. The Internet has become a teacher for every individual to learn new things which are exciting for them. According to studies, social media has become the most popular trend in this industry, in which video content is highly searched globally. Followed by which OTT streaming, cloud gaming, podcasting, and sports come in the top five most popular entertainments simultaneously.

This industry includes any business that provides fun or enjoyment to people for macro consumption. IoT enables all those businesses to understand their target market and place the perfect content for their target customer searches at the right time. The Internet of Things has changed the whole industry to a different level and enlarged the consumption of the entertainment industry globally. Wireless technology helps marketers to know their customer's preferences and target them with various attractive fun and activity content. Many companies are investing nowadays in the entertainment industry to increase brand awareness and excel their business globally through the internet. We all are surrounded by technology from reading books online to shopping and games as well. Almost everything we do for leisure is accessible 24 hours a day and 7 days a week through our smart devices. Sensors connected to the Internet of Things can offer brands and businesses an opportunity to reach out to customers who are highly likely to buy. As a result, businesses can plan campaigns more effectively. Therefore, it also reduces campaign costs.

There are some key components of the entertainment industry i.e. creative content, cost of production, customer relationship management, Intellectual property ownership, Real-time revenue management, and many more. Due to these factors, digital entertainment is growing rapidly across the globe, even during recessions. Several challenges must be kept in mind as key factors for the growth of the entertainment industry. Modern industry practices, market competition, piracy, maximizing digital content, and minimizing ad revenue are the key challenges for this industry.